Before starting the music video we had to think about what audience we wanted to attract, there were you children, teens/ young adult, adult and other. We wanted to chooses something we could relate to and if we liked it that that meant that others in the group would like, this is why we chose to go with the teen/ young adult. As a group we started stereotyping this group, young, 15 to 30 years old, liked listening to music rather than TV, a person that listens to the chart on 'The Big Top 40 show' or 'Radio 1'. We then went on to see what was in the chart at this time. Taio Cruz, Olly Murs, Bruno Mars and Tinie Tempah. a realized that they where of tree genres, Pop, R&B and Rap. We then thought about what we all liked the best and we chose Rap. We also knew that this genre of music is liked by the mass audience.
With the CD cover we needed to reach the same audience so we looked into famous artists to get some inspiration (This section can be found under the heading of 'DVD Cover'). with looking at two key artists Eminem and Jay Z. We chose that Black and white convention from Jay Z but took the semplisity style from Eminem. We believed that choosing these two key conventions we would be reaching out two are mass audience. We also wanted the album art work to define what the track was about so we chose a skyline to symbolise wealth and fortune and we chose an estate area to symbolise where he was from. This meant that two types of people could relate to the cover, rich wealth people at the front and poor people at the back.
We wanted to magazine cover to be like and imagery of the music video. We knew that this would a pinical point because if people did not know what his music was like this shows him rather than lets them hear it. We wanted to shows them who the artist was, what the album looked like and what other people though of the song and video. I believe are magazine cover would reaches out to the same audience and I believe that it would be suitable for magazine such as Vibe.
From Monday 22nd November 2010 and a re post on Monday 6th December 2010 we have had 220 hits on Youtube. It was advertised on Facebook which we have had 11 likes and some comments,
This shows us that we have reached are target audience with having 220 views over the last 5 months and it being like and commented on. (As of Tuesday 29th March 2011)I have also asked people of there opinion on the music video.
Positives
Negatives
Positives
- Steady Shot
- Like fades in and outs
- Good variety of Close ups on the lips
- Lip syncing is good in places
- Liked that some of the lips were out of shot (however also seen as a negative)
Negatives
- Sections of lip syncing out (Walking to wall where 'HB' stops)
- One look from 'HB'
- Crane shot had a little shake
- 'HB' and 'Lips' Canting (Laughing/ out of character)
- Poor acting from extras
